Domain names are incredibly important for a business. They provide the online identity for your website and create an emotional and psychological link between your website and your brand.
Domain names are acquired through domain registrars. These are companies licenced to provide access to domain names and be able to register them with the Internet Corporation for Assigned Names and Numbers (ICANN).
Without a registrar, you cannot buy and use a domain name.
So how do you choose a good one?
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